Jacada Travel, a leader in positive impact luxury travel, has seen a behavioral shift in the way high net worth individuals travel. Travelers no longer have a fragmented bucket list, but a trip planned for ten years at a time.
Jacada’s data from last year confirms the strong trend of multi-trip planning among its customer base. Notably, the brand is experiencing a compressed planning cycle of consecutive trips over an extended period of time: 23% of existing customers are planning multiple trips simultaneously.
The next ten years of travel are more important than the next departure
A bucket list in its truest form—a grocery list of attractions that can simply be ticked off—no longer inspires interest. Travelers are tired of collecting coordinates. Instead, they are looking for a more purposeful and rhythmic approach that is conducive to rich cultural experiences and lasting personal growth. “Checklist travel” has been replaced by a focus on building deeper connections rather than stamping a passport.
The structure of life stories
“Our customers are making high-stakes decisions all day long, and the last thing they want is for travel to feel like more work,” said Alex Malcolm, founder of Jacada. “They are looking for someone who understands their lives, a partner who can plan their travels for the next twenty years in one go. Rather than starting from scratch every time, our travel designers help them plan a series of long-term trips. They advise on the best destinations for multi-generational trips, including recommended trips for kids. “
Mark quiet milestones and life transitions
Moments of personal achievement extend well beyond the big zero—big highlights don’t always require cake.
Jakarta is seeing more and more travel driven by unseen transitions in life: rediscovering identity after the last child leaves home, embarking on a first solo trip after a major life transition or admitting to a major career change. These are life’s quiet milestones.
Jess Kay, Customer Ambassador at Jacada Travel, said: “Our customers ask for itineraries that capture the myriad of different moments that have shaped their lives. Working with the same customers for many years means we know them very well. We have crafted many special offers at Jacada over the years and we pride ourselves on being able to gain a deep understanding of our customers’ passions and interests.”
For more information about Journeys of a Lifetime and more about Jacada Travel, please call 1-646-895-8368; email [email protected]or visit jacadatravel.com.