Cruise Routes was launched on 20 April 2026 at an event in London. This new professional brand from Polar Routes draws on over a decade of expertise adventure cruise To the most remote areas of the world.
Now it will take guests far beyond the polar regions to rivers and oceans around the world, including destinations such as the Galapagos Islands, the Indian Ocean and French Polynesia, and rivers such as the Mekong, Ganges and Nile.
These warm-weather adventures will complement cold-weather adventures, including Greenland and Svalbard Alaska and Antarctica.
As director and co-founder Martin Johnson says, “Polar describes a place, but what we always offer is a method, a way of traveling that deserves to go further.”
The brand will pair each customer with a dedicated cruise consultant and cruise coordinator, combining expert guidance with end-to-end planning tailored to individual preferences and priorities. They will then work with carefully selected partners such as Scenic AreaNational Geographic-Linblad Expeditions and Shibangproviding an exploration-led experience.
A loyalty program called CR:EW will also be at the heart of the product. In addition to earning points and rewards such as cabin upgrades and discounts, customers gain access to a community of like-minded travelers, as well as customized event invitations and personalized travel recommendations.
The brand’s new website, www.cruiseroutes.comlaunched simultaneously with the release.