Some people may think of Soho residential Late nights and too many picantes, but the launch of Soho Health Club shows a more cultured side of the group, where physical and mental health – as well as the house’s signature sociability – are all taken into consideration.
This year, hotels from London to Los Cabos are getting a new look, so members and guests can expect even more pampering, high-tech overall service and a network of smoothie bars. Caroline Curry, global director of Soho Health Club, gives us the lowdown.
Soho health clubs appear to be moving beyond traditional hotel wellness. What do you think luxury travelers and members are looking for from the wellness space right now?
Five years ago, wellness in the hospitality industry mainly meant having a gym, spa, and maybe a swimming pool. Today, these things are expected. What people are really looking for now are experiences that help them feel better in a meaningful way—whether that’s sleeping deeper, managing stress, recovering from travel, or simply finding moments of calm in the middle of a busy day.
Our members want wellness to be integrated into their lives, not feel like just another thing on their to-do list. We are seeing growing interest in expert-led experiences, recovery therapies, social wellness and more personalized approaches to health. At Soho House, we focus on creating spaces and experiences that support our members around the world.
The language around longevity and biohacking can sometimes be scary. How does Soho House approach these ideas differently?
We believe wellness should feel approachable and enjoyable, not exclusive or overwhelming. While longevity and biohacking have become hot topics, our focus is simpler: helping members feel their best before, during and after their stay. Everything we do is guided by the five pillars of wellness: Movement, Recovery, Relaxation, Diet, and Connection.
Rather than creating an environment that feels clinical or performance-driven, we create spaces where members can explore new treatments, develop healthy habits, and discover what works for them. Everyone’s health profile is different and we want our health clubs to reflect this.
Is there a special member insight that drives Soho House to expand its wellness services so significantly in 2026?
The biggest shift we’re seeing is that members are increasingly viewing wellness as part of their daily lives, rather than something reserved for the holidays or special occasions.
There is growing demand for healing spaces, more diverse fitness programs, treatments that support physical and mental health, and experiences that bring people together through wellness. Members are not simply asking for more therapy, but are looking for places where they can reset, reconnect and feel good. Changes in the way our members think about health have given us the opportunity to reimagine what a health club within Soho House can and should look like.
Soho House has always been associated with nightlife and socializing. How do you balance this tradition with the rise of health-conscious lifestyles?
For us, wellness and socializing are not opposites, and some of the most meaningful experiences happen when the two come together.
Connection has always been at the heart of Soho House and we are seeing members looking for new ways to connect to support their wellbeing. Whether through community runs, group training sessions, recovery-focused activities, or after-get off work wellness experiences that incorporate breathing, meditation, heat therapy and music, it’s all about creating a shared experience.
Members still want memorable moments and a strong sense of community. What’s changing is that many people are seeking more balance in how they spend their time, and we’re evolving with them.
What treatment or technology introduced this year are members most curious about?
There is a great deal of interest in rehabilitative therapies, particularly hyperbaric oxygen therapy (HBOT), red light therapy and cryotherapy. What’s exciting is that curiosity isn’t limited to athletes or high-performing individuals. We’re seeing interest from busy professionals, frequent travelers and members who just want practical ways to support their health and feel better every day.
People are becoming more aware of recovery and are looking for experiences that can be integrated into their daily lives rather than reserved for moments of burnout or exhaustion. The best wellness experiences are getting to feel as much emotionally as physically.
How do you create spaces where members feel restored psychologically (not just physically)?
The first is the feeling a space gives you the moment you walk in the door. At Soho House we place great emphasis on creating a warm, calm and comfortable environment rather than one that is cold or intimidating. Design plays a huge role, but so does the experience itself, from the expertise of our practitioners to the way each treatment, session or therapy is delivered.
We are interested in creating rituals rather than dates. Whether members are participating in breathing exercises, taking a sauna, or receiving therapy, our goal is to provide them with space to escape the pace of daily life, switch off, and reconnect with themselves or those around them.
Do you think Soho Health Club will eventually become as central to Soho House as its restaurants and social spaces?
The Soho Health Club has become an important part of the Soho House experience for many members. Food, culture and connection will always be at the heart of what we do, but health is increasingly part of the same conversation. People are increasingly choosing where they spend their time based on how those spaces make them feel, and well-being plays a big role in this.
Particularly exciting is how wellness naturally integrates with other parts of the brand experience. Whether it’s post-workout recovery, nutritious food and beverages, or wellness experiences designed around community and connection, we’re looking for more ways to bring these worlds together.
Looking ahead, what do you think the future of hospitality industry health will look like beyond 2026?
I think we’ll see health become less about optimization and more about connection. While technology and innovation will continue to play an important role, people are looking for experiences that support both their physical health and their sense of community. We know that connection has a profound impact on how we feel, and we’ve seen members actively seek out spaces that foster authentic relationships and healthier habits.
The future of health is about more than just providing more treatments or more technology. It will work to create thoughtful experiences and environments that help people feel more balanced, connected and content. Hotel brands that do this well will be the ones that resonate most in the coming years.
what’s new?
U.K.
in London, Shoreditch Villa’s health club will feature a new sauna, smoothie bar and boutique; 180 House will receive one of the group’s new longevity studios. This is a space dedicated to more intensive health: cryotherapy, IV fluids, hyperbaric oxygen therapy, intensifiers, diagnostics, contrast therapy and compression boot therapy. at 180 and White City Housepersonal training sessions and Pilates classes are new exercise options.
In the wilds of Somerset, babington house Further comfort options are provided at Lazy Wood, a complex of cabana-style spa suites complete with sauna and ice bath for thermal wake-up calls, plus a terrace with fire pit and personalized minibar. There will also be new tennis and cricket courts on the property.
continental europe
Two Soho Houses in Barcelona have been revamped so you can do the same thing yourself. Soho House BarcelonaThe spa now boasts a red light bed and an updated treatment list that includes rituals tailored to each guest, three Biologique Recherche facials and contrast stone therapy. The Barcelona Pool House has more pampering ways to rejuvenate your face and body, as well as a cryotherapy chamber for sub-zero healing. A longevity studio will also be added this year. Soho Farmhouse Ibiza is launching personal training courses soon.
North America
Soho House, New York and Miami Beach villas will have large longevity studios installed, complete with ice baths. Wellness isn’t limited to the gym – book a large bedroom and you’ll find a home first aid kit. This Wellness Mini is a comprehensive recovery kit that includes electrolyte and creatine bags, sleep patches, molecular hydrogen packs, ear seeds, and more (for a fee). Some rooms also feature a selection of exercise aids. The latter’s gym will also get a new look. Miami Pool House Will Soon Get a New Racquet Club, and in West Hollywood, Holloway Soho House Hotel There will be new rooftop pickleball courts.
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