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Travel is making a comeback!
Globus brand collection inspires travelers to reunite with the world and the iconic landmarks they miss
Littleton, Colorado – May 18, 2021 – Thanks to tremendous advances in science, more than 60% (60%) of U.S. travelers are vaccinated and 70% (70%) of world travelers are in a “travel mindset.”* As enthusiasm builds, Americans are once again showing a propensity for travel. The Globus brand collection, consisting of the award-winning Globus, Cosmos, Avalon Waterways and Monograms, is also attracting attention, inspiring travelers to plan an epic return to the world they have been missing and rekindle romance through travel.
“People love to travel. It’s something we talk about; it’s something we look forward to,” said Steve Born, chief marketing officer for the Globus family of brands. “In fact, travel is the second most searched topic on the internet. For more than 90 years, the Globus family of brands has been sharing the love of travel with travelers around the world. This latest ‘detour’ has been difficult for us and them, but it also reminds us how much we miss our long-lost loves. Now, as more of us travel to countries across the globe, we can finally shake off the blues and make plans for moving experiences. We can let go and make plans to return to the world we miss and the destinations that miss us just as much.”
with its new marketing campaignunveiled today, puts the spotlight on world-famous landmarks including Michelangelo’s David, the Sphinx, the Eiffel Tower and the Easter Island statue, serenading travelers with Player’s “Baby Got Back.” The Globus family of brands hopes to inspire travelers to reunite with the world.
Perhaps no travel company is more interested in sparking a comeback in the travel industry this year and in 2022. Globus, Cosmos, Monograms and Avalon Waterways together offer travelers more than 500 vacation itineraries across six (6) continents and 70 countries, ranging from guided and package vacations to river and small ship cruising vacations.
“Over the past year, we’ve introduced more ways than ever to explore, discover and enjoy the world’s most spectacular destinations,” said Bohn. “From the launch of ‘Choice Touring by Globus’ in Europe and North America, to expanding our ‘Undiscovery’ series of tours globally, to launching new celebrity-hosted Storyteller sailings; Active & Discovery vacations on the world’s most popular waterways, and special interest cruises in partnership with Avalon Waterways, the Globus family of brands is ready to help travelers leave the ordinary behind and reclaim the unexpected.”
To learn more about the company’s vacation offerings, or to be inspired to plan your travel return, visit www.PlanYourComeback.com.
*Statistics from Destination Analytics
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