Amazon last week adopted a model context protocol for Alexa+, and several travel companies have joined its first partners.
Priceline, Viator, Virgin Atlantic, Lyft, Brightline, FlixBus and Greyhound will build travel and transportation booking tools for Alexa+ later this year, according to the tech company. Others will be able to connect to their own MCP servers through the Alexa+ for Builders platform. The new wallet product also allows travelers to pay for travel using stored payment cards.
For travel companies, open questions are whether Amazon Wallet will become a new booking channel and who owns the traveler data it generates.
The move comes as rival AI platforms appear to be stalling at checkout.
Google has been actively developing its own AI commerce standard, but has yet to reveal any agent travel booking tools that might rely on it since it was first released in 2025. ChatGPT