A computerized reservation system, also known as a central reservation system, is a computerized system used for inventory management by hotels, airlines, and car rental companies. It provides direct access to check availability, make reservations and print tickets. Additionally, it becomes more efficient for airlines since they can monitor the behavior of individual agents. It further helps with design commissions.
Most airlines have outsourced their central reservation systems (CRS) to global distribution system (GDS) companies. These GDS companies also facilitate consumer access through Internet gateways. GDS has dominated the aviation industry for years. To avoid high fees and other problems, airlines began selling seats directly through their websites. Another option is to connect directly with a travel agency, such as American Airlines.
History of CRS
Before the introduction of CRS, travelers had to rely on information provided by travel service providers through printed brochures, leaflets and other listings in local travel guides. The process is lengthy, promotional materials are expensive, and the information remains static when the data needs to change. In 1946, American Airlines made history by installing the first automated reservation system, the electromechanical Reservoir. It proved successful, and several other airlines, as well as Sheraton hotels, began using the machine for inventory control. It became the main means of distribution of tourism services.
Main functions of computer reservation system
The implementation of CRS improves overall efficiency. For example, CRS instantly updates a hotel’s ARI across multiple distribution channels. It speeds up performance, reduces labor costs, and minimizes errors caused by manual operations. Another benefit of having a CRS is that it provides a better understanding of booking activity, including relevant data, which further enables more comprehensive planning, forecasting and marketing.
Its other features include:
- Track booking history in real time.
- Synchronize rates through a centralized platform to ensure rate parity.
- Simplifying the booking process further helps focus on maximizing revenue.
- It displays prices and images of travel services.
- Inventory and reservation management.
- User friendly booking system.
- Online payment gateway integration.
- Customer data management.
- Booking cancellation and refund management.
- Email notification.
final harvest
Computer reservation systems or CRS are used to configure, store and distribute travel inventory to travelers for booking. It is managed through multiple distribution channels, such as third-party API integration with booking websites. In the case of hotels, it manages room allocations for single to multiple hotel chains. CRS provides travel agencies and travel management companies with a 24/7 interface to help their customers search and book flights, hotels, tours, transfers and other travel-related services.