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How to optimize your Rate Connect campaigns

How to optimize your Rate Connect campaigns

Looking to increase your direct bookings on trivago? Here are three simple tips to help you optimize your rate connection activities and attract more tourists.

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1. Pay attention to impressions

Trivago Business Studio Provides analytics on how travelers interact with your hotel (called impressions), which indicates how often your hotel appears in search results. If you’re not getting enough commission, consider increasing your commission rate and Keep your event active year-round With attractive website prices. The best part? Our pay-per-stay events are completely risk-free!

Facts at a glance: 53% of hotel website traffic comes from mobile devices

2. See where travelers are booking

Do OTAs get more clicks than your own website? This may mean that your website price is not competitive enough. since Travelers often filter by pricemake sure your price is attractive.

Here’s how to check trivago’s price competitiveness:

  1. Go to Impressions Page in Rate Connect to see where your activity is taking place.

  2. Search your property in trivago platform for these markets (For example, trivago.com For Germany, trivago.it for Italy).

  3. Compare your website rates Fight against your competitors and OTAs.

  4. Adjust as needed to attract more interest from travelers. A few small tweaks can make all the difference!

Want to know the current click distribution for your property? Log in to Trivago Business Studio and find out!

Quick Fact: Logies Ternier increased direct bookings by 10% through Rate Connect

3. Make your profile stand out

Your trivago profile is like a storefront – make it eye-catching! Make sure to list all services and facilities so you appear in relevant searches, and upload high-quality photos showcasing your property. Aim for at least 30 images. Also, make sure your descriptions are in the language of your target market to appeal to international travelers.